Using SEO-Optimized Content To Fix Bad Reviews

Reviews Can Make Or Break Your Business

There are a huge number of business owners out there who just don’t realize how much damage a bad review can do when you’re trying to acquire new customers.

Up to 70% of consumers place just as much trust in an online review as they would in a review from a friend or family member.

And a staggering 80% reported one or two negative reviews about a business would be enough to put them off from even contacting the owner.

It’s hard to argue with those kinds of numbers. Good reviews are absolutely crucial to the success of your business, but the research shows people are more likely to go out of their way to review bad experiences than they do good experiences.

While it takes work to repair a damaged reputation online, it’s achievable – and can yield massive amounts of new leads for you to convert into buyers. That’s why Online Reputation Management Services are one of the most sought after SEO consultancy services. And a big part of that is making sure your website content is up to snuff.  

How Do We Leverage Reviews To Get More Customers?

So how do you go about generating glowing, enthusiastic feedback from real customers?

First, we need to make it as simple as possible for your customers to leave their feedback. It needs to be fool-proof for them and your staff to manage.

This is easier than you might think – we just need to create a ‘review us’ page on your website, then link it out to the industry bodies and directories that are being targeted by your digital marketing.

A ‘review us’ page leads current customers to leave their testimonials and success stories while simultaneously displaying all the great feedback to potential customers.

On this page – Create friendly, clear, and concise instructions telling customers how to leave a positive review. It also helps to create instructional screenshots for readers who prefer to learn from images. 

When a new visitor comes to your website, you want them to see rave reviews about your services so adding a testimonials page is an easy way to display positive reviews.

This ensures all the positive reviews are front and center, while any negative ones fade away into obscurity.

Plus, you’ll be able to display all these wonderful reviews on your local Google listing and in your online ads.

What’s the Best Way To Encourage People To Leave Reviews?

While many people intend to leave you a great review, life gets in the way and they’ll forget unless you remind them.

So what’s the best way to get them to do it straight away, before distractions set in?

One option is to have a tablet with you on each job and ask them to fill out a review while you’re packing up.

And If That’s Not Possible?

You can send ‘review postcards’ to each customer after you’ve completed the work or in their package, including the URL of your review page and a friendly explanation of why you’re asking them to do it.

Are My Search Rankings Affected By My Reviews?

Reviews previously did not have an impact on your ranking. More recently however, reviews for local searches (like you would find on Google Places) are having more impact on overall rankings.

By creating content that asks your customers to leave you a positive review using the techniques discussed above, you’re actively improving your online reputation.

When talking about small business SEO or small business marketing, reviews pack a serious punch in terms of converting online browsers into new or regular customers.

How much do reviews matter?

Around 70% of Internet searchers think online reviews are just as trustworthy as a review from a friend or family member.

And statistically, even more consumers have changed their decision to use a particular business after reading only 1 bad review!

Bad reviews can have a significant impact on whether or not a potential customer turns into a regular client.

The scary part is, there might be negative reviews of your business out there you don’t even know about! – But don’t worry – there are ways you can take control of your online reputation and get rid of bad reviews. This will seriously increase your chances to convert online “browsers” into regular “buyers”

We’ve helped attorneys, contractors and other businesses erase bad reviews to improve their online reputation and become rated as the top business in their area for their industry. It’s a huge part of small business marketing and SEO Content! We do this by changing bad reviews into a powerful new tool to send customers flocking to your door instead of running away.

Annihilate Negative Reviews With Positive Rankings

It’s very difficult to manipulate genuine, 3rd party reviews — which is why they have such a powerful influence on search engine results (not to mention customer opinion).

Over 90% of online searchers never make it past the 1st page of Google.

That means less than 10% of people searching for your services will see you if you’re not ranking in the top 10 search result listings.

By using powerful local SEO techniques to get the content that YOU’VE chosen to rank higher on Google — your potential new customers will only see the information you choose to promote.

Let’s play customer — go ahead and select a couple keywords people might use to find your business and services.

For example, if you’re a remodeling company in Milwaukee, people might search for “Milwaukee remodeling services” or “best Milwaukee remodeler”

By creating targeted content that converts searchers into new customers combined with powerful small business SEO strategies, you can make sure people searching for those keywords find you first.

If you’re ranking in the top positions for these targeted keywords, you’re going to get a ton of new customers calling your business instead of your competitors!

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Do you have bad reviews about your business?

There may be a couple of negative reviews about your business online that you don’t even know about. And you DEFINITELY want to protect yourself against future bad reviews!

This is why it’s important to implement a system to bury bad reviews BEFORE potential customers start seeing them and losing you money.

Leverage the power of pictures

You may have noticed Google shows videos on their page 1 of search results. In fact, most times the extremely valuable top 3 search result positions are given to videos instead of text pages!

Did you know people react more positively to a video or photo than they do a text article 9 out of 10 times? It’s no wonder Google gives videos top priority.

Think about it. If you were to create and rank 3 videos with valuable content that’s relevant to your business, that means you would hold the top 3 spots on Google’s page 1! That’s a ton of people searching for your services and finding your site first.

Any negative content about your business would be smashed down into the Google pit of invisibility.

So how do you create videos that Google wants to rank ?

1.) Get in touch with your feelings — Include a positive, energetic video review from one of your happy clients. Searchers love to hear success stories from people just like them!

2.) Teach something new — For example, if you’re a painting business, then creating an educational video clip about how to prep a surface for painting will get people interested in what else you have to say. This also shows you’re an expert in your trade.

3.) Use intelligent branding — Always title your video with the name of your business along with a brief description of what the video is about. This is how Google prefers its top content to be labeled.

For example: “Chicago Painters: How to prep your surfaces quickly and easily”

4.) Embrace the power of social media — encourage your current customers, staff, and friends to share your video across their social media profiles. Also, ask them to leave comments, hit the “like” or “favorite” button, etc. This will seriously boost the SEO of your video and increase the chances that new customers will see it.

Embrace the power of the press release

Search engines want to see fresh, valuable content updated regularly.

One way to do this is to use press releases to get on Google’s top page by leveraging the “hot news” factor.

Don’t waste your efforts on a badly written press release. The secret is to make sure you’re promoting relevant and targeted information about your business as valuable “news”.

Here are some tips and tricks on how to write a press release that will pack a powerful punch and maximize the impact of your small business SEO strategies:

1.) Don’t be a cheapskate on the writing — always use an experienced copywriter who has written press releases before.

2.) Spin your story — make sure you focus on a specific angle for the story. For example, are you launching a new location? Offering new services or equipment? Just make a conscious decision about what the “news” is.

3.) Keep it short — be clear and to the point in under 500 words. Otherwise, you risk losing reader attention before you get your message out.

4.) Flaunt what you’ve got — show people who you are and what you’re about. People are looking to make a personal connection with anyone they choose to do business with. Use smiling photos, a positive quote or valuable information/stats that relate to the angle of your story.

The best way to squash negative reviews is to simply cultivate good ones!

small business seo

One of the simplest and most effective ways to decrease the impact of negative reviews is to get more positive reviews! You can cultivate positive reviews on Google Local or local review sites to outrank negative ones.

Here’s how to do it:

  1. Go for a large word count — ask your reviewers to leave a detailed explanation that includes info about your location, services, their experience, etc. This provides words for Google to love and rank.
  2. Link link link — Share your good reviews around the internet on your website, social media pages, etc — and encourage your network to do the same.
  3. Don’t be afraid to ask — It only takes a couple seconds for you or your staff to ask for a positive review. Just think of it as an insurance policy against bad reviews in the future.

Five ways to cultivate positive reviews

seo for small business

1.) Put a ‘review page’ on your business website where people can not only view reviews but leave them as well. Any positive reviews should be funneled to review sites (like Yelp), and any bad reviews should have a response encouraging unhappy customers to call you instead so you can fix the issue. Make sure this page includes clear and concise instructions teaching readers how to leave you a positive review. 

This way, only the good reviews actually make it online to where people can see them.

2.) Use postcards, pamphlets or business cards you hand out to your customers to ask for a positive review. Use an incentive (such as a discount on their next appointment) to encourage them to actually take the time to leave a review.

Remember to put a link to the review page you’ve created on your website so the process is as easy and effortless as possible for them.

3.) Keep track of your online reputation with You can receive a notification whenever your business name is mentioned on the web. This lets you keep track of what people are saying about you, and take action whenever the need arises.

4.) Post positive reviews on your social media and website, then ask other people to do the same. One way to do this is to take a picture of an actual review on a review site like Yelp, and then link back to the original review. This not only gives you more credibility but leverages the power of pictures instead of simply using text.

5.) Make it a habit of creating a culture of positive reviews.

It should be standard procedure for your staff to cultivate positive reviews. By making it a habit to ask, you can see some massive new results in as little as 60 – 90 days!

Taking the time to control your online reputation will have a massive impact on your business, and really maximize the results of your small business SEO and internet marketing strategies.

If you’d like help creating positive content to outrank bad reviews, our team has extensive experience in creating SEO-optimized content designed to minimize the impact of bad reviews and help you cultivate positive ones.

Learn more about our high-quality content here!