10 Quick Wins That Boost Your Landing Page Conversions

So you’ve created a great landing page and people are clicking on it, meaning you already have a good grasp on using SEO to drive traffic to your page. The problem is, how do you turn that traffic into conversions?

If you’ve got a great offer at an excellent price, you might be wondering, “Don’t people know what a deal they’re getting?!”

Well actually, they might not. And that may be one of your problems. But don’t worry, we can fix that!

In this post, we’re going to talk about ways to optimize your landing page to get those conversions. There are a lot of variables that go into making your landing page successful and we’re going to cover ten things you can do today to improve conversions (seriously, you can complete almost any of these by the end of the day).

We know you’re ready to increase sales so let’s look at how to create a landing page that makes readers click the call-to-action button. Here’s what you should focus on.

10 Landing Page Best-Practices To Improve Sales and Opt-ins

1 . Set One Goal for Your Page

Send one clear message on your landing page and that’s it. Don’t overwhelm people with too many options.

For example, a landing page that offers readers to download your ebook is a great idea. One that asks readers to download your ebook, read your blog, and enroll in your webinar is overwhelming and may cause people to click away without doing anything.

2. Communicate the Value of Your Offer

This is extremely important. Make sure your readers know the value of what they’re getting! Tell them what makes your product great and why it’s different from what your competitors are offering.

If they don’t understand the value of the product and why you’re the person to get it from, why would they take you up on your offer?

3. Prove it

To help you communicate the value, go over your sales copy and see where you can use testimonials, case studies, and even demos to prove your claims.

Did you get a glowing review from a former client? Include it! Have a video showing how easy it is to use your product? Perfect!

You want to give readers plenty of evidence to support your claims.

4. Remove Distractions

From the webpage, that is.

Your landing page shouldn’t have your site’s navigation menu or sidebars, reducing the chances they’ll click away from your sales message. It’s also a good idea to keep the number of charts, stock images, and ads to a minimum.

5. Do A/B Testing

In A/B testing, you create two versions of your landing page with just one difference between the two. This could be different headlines, different call-to-actions, or even different color schemes.

It’s important to make sure just one element is different so you can pinpoint which variable made the difference. When you’re ready, use software to send 50% of incoming traffic to page A and 50% to page B to see which version performs better.

The page with higher conversion, or more people taking action, is the winner. You can always continue experimenting by changing one element at a time to create an even better landing page.

6. Create a Sales Funnel

You wouldn’t ask someone to marry you on the first date, would you? Probably not! The same principle applies to your landing page.

You don’t want to ask someone to make a purchase the first time they hear about your company. Provide value in the form of free content like videos and blog posts. Become someone they trust. Then send sales copy asking them to take the plunge.

7. Make Sure Your Message is Clear

Ditch the corporate speak and use layman’s terms. If people can’t cut through the workplace jargon, they’re probably not going to take advantage of what you’re offering.

In addition to the language you use, it’s a great idea to use bulleted lists or headings to make your page easy to read.

8. Keep Your Call to Action Visible

This just means readers shouldn’t have to scroll to see your call-to-action. You don’t want people to need to search for what you’re offering! Make sure you place your CTA button so the reader’s eye automatically stops on it.

9. Make Your Call to Action Strong

Your CTA needs to let people know exactly what they’re getting. Think about which of these you would be more likely to click:

“Download my guide” -OR-

“Download my free guide to the best Italian vacations!”

You’d probably be more likely to click the latter, right? I know I would because it tells me exactly what I’m downloading and that it won’t cost a thing.

10. Acknowledge Doubts and Provide Assurance

Think about any objections your customers might have, write them down, and then come up with solutions to add to your sales copy. Example: What if a customer thinks you don’t understand their problem? Show them all the issues that your product will solve and how from the beginning.

How Can You Improve Your Landing Page Today?

Let’s recap these best practices and see what you can do today to increase conversions:

  • Make your message as clear as possible by using straightforward language, asking readers to do one thing, and communicating the value of your offer.
  • Make it easy for people to take action by removing distractions on the page and keep your CTA visible and easily accessible.
  • Prove your product’s value with testimonials, videos, and case studies. Ease any doubts with assurance that yes, your product will solve their problem!
  • Test, test, test! It’s the only way to find what works best for you and your audience. Every niche is different and what works for someone else may not work for you. That’s ok! Just remember to switch up one variable at a time so you’ll be able to see what made the difference.

If you’ve tried these tips and still have trouble increasing conversions on your landing page, let us help! At SCC, we offer Premium Content Services to audit your existing landing page and use our findings to create a custom, optimized page – meaning higher conversions and more sales – for your business. Don’t spend another day missing out on valuable sales. Contact us today!