Conversion Copy Sample: Local Client SEO – Real Estate Services Niche

At SCC we get a lot of requests to see samples of the optimized conversion copy our team creates. If you’re looking for examples to show the quality of work you’ll receive, you can look right on our blog page!

ALL of our blogs here at are created by the SCC team, using the same system we use to create high-performance SEO conversion copy for our clients.

This time we’d like to show you a more specific example so you can see how optimized conversion content can be tailored for YOUR website.

Here’s an example of an article written for a real estate architect and home remodeling business. You can see that the high-impact areas of this content are optimized for target keywords, including:

  • Title tag
  • Heading 1
  • Heading 2 and Heading 3
  • Content Topic Relevance
  • Keyword density

Keep in mind, our marketing writers will analyze your current content or reference material to match the “voice” of your business – so it fits perfectly with your current website copy. And of course, you can always request special preferences or requirements if there’s something specific you’d like us to pay attention to. 

Once you complete your order via the SCC homepage, you’ll be redirected to an order form where you can give us as much detail as you like so we can craft a 100% unique piece of premium conversion copy for YOUR specific keywords, just like the one you see below.

The #1 Mistake Home Remodelers Make

Thinking about making some home renovations or looking to update your kitchen? Maybe you want to or open up the living room to breathe some life into your floor plan?

Remodeling can be a stressful time for any homeowner, and owning a home is a huge milestone in many people’s lives. It takes years of saving and waiting for the right time in the market before finally purchasing that special place to call home.  

When it comes remodeling, there is so much to consider that it can seem impossible to know where to start.  

How do you make sure remodeling is done right while still maintaining your personal flare?  

Understanding all of your options is critical – otherwise you fall victim to the same mistake many remodelers make, leaving you unhappy, angry, and dissatisfied. But don’t stress! It’s easy to avoid the biggest remodeling mistakes with a bit of planning.

Here’s what expert architects say you should do to avoid ending up with a home remodeling disaster:

Step 1: Visualize Before You Actualize

The first step to any renovation is planning.

If you are thinking about remodeling, you need to plan for the big changes you want to make.
But how do you begin the planning stage?

Imagine yourself in your newly decorated area. What does it look like? What are the fixtures? Colors? Themes? How do people on the street see your home?

These new renovations will reflect your personality, so put yourself right in the middle.

Engaging in this imagination game may seem a bit silly, but it’s crucial to achieving an end result you’re proud to show. It is like communicating to your hairdresser or barber how you would like your hair cut. Unless you have an extraordinary relationship with them, you have to be specific.

Think about how to describe what you want down to the last detail. Be precise about paint, tiles, and design of the room. Get microscopic.

Let’s take a look at some of the common mistakes new remodelers make, so you can avoid them.

Don’t Even Think About Remodeling Your Home Without Doing This First!

Remodeling your house is something that will stay with you for a long time. When dealing with such a big task, it is imperative that you think things through. Otherwise you end up wasting a lot of time, and losing a bucket of money.  

It may seem like common sense, but this includes taking care of the details and working with experienced professionals. If you think you can save a few bucks by taking on the project yourself, think again.

In the beginning of your remodeling process, everything is exciting. Dream of your future home and see it coming to life in your mind. Your imagination can run wild with all of the different options and possibilities!

But be honest about the amount of knowledge you have about building. What happens if you lack structural knowledge? You may end up with a beautiful room with walls that crack – leading to costly repairs and demolished dreams.

Using experienced professionals will avoid these common disasters.

  • Carpenters and construction workers build structurally sound buildings.
  • Designers have a deep understanding of decorating and room aesthetics.
  • Architects understand light and building aesthetics.

There’s a reason these crafts and specialties exist!

Professionals have a seasoned perspective and will look at things you hadn’t considered. When you are embarking on a big renovation project, you want professional insight so that nothing is left to chance. You may think you have a handle on things, but without years of experience and training – you’re never going to measure up to the pro’s.

Find the right contractor with enough imagination and skill to design, oversee, and plan your renovations. You will be SO glad you did. They’ll coordinate all the moving parts of your project and ensure the highest quality for your investment.

When building or remodeling, you have to navigate the tedious process of getting a permit and working out the legalities. This can be really stressful and confusing. But working with experienced professionals can make it much easier.  

Once you have everything lined up, it is time for the fun part.  

Demolition and Construction!

Ever thrown a hammer into a wall on purpose? How about watching as an entire section of a home is ripped apart?

You have the satisfying privilege to watch the area come crashing down so you can rebuild what you have imagined.   

After this, there is no turning back. It can be a bit scary at first, but also exciting!

This is where you’ll be glad you hired a professional to take care of the hard work. If you decide to do the project yourself, you may face problems that you don’t know how to fix. You’ll be stuck living in that mess until you find professionals to help with what you started.   

Here’s another thing to consider. If you have construction workers, they may build what you have told them. But without a designer or architect, you may end up with sub par results or an “almost version” of what you wanted.

Hire The RIGHT Professional To Remodel Your House

This is why having the right professionals with you is critical.

If you’re thinking of remodeling, always put your trust in the knowledge and skill of an architect while doing large renovations. They are focused solely on your needs and wants in the scope of restructuring your home – and they have the skill and experience to make it happen.

They also speak the language construction workers use, so there’s no chance of miscommunication!

Should You Use An Architect, Designer, or Builder For Your Renovation in Chicago?

Do you know the difference between builders, designers, and architects? They all work in the building industry, but handle very different jobs.  

The difference between a designer and an architect is the licensing and approach. Architects are certified from appropriate building organizations to do their work. Designers, though talented and educated, do not have the same licenses and certifications that an architect does. They may lack the technical know-how of structural changes to foresee potential problems.

Architects are able to design both the interior and exterior of your home, where a designer might focus solely on the inside. Architects deal with important factors like natural lighting and airflow. They also draw up the floor plans that construction workers, plumbers, and electricians work off of.

Builders on the other hand are less focused on image and theme, and more focused on the building itself. Think of them as your worker ants – after you give them direction they’ll make sure the job is done quickly and efficiently. But without an architect, you may have something functional that excludes all of the design elements you dreamed about.

With YouTube, many people think they can easily do home renovations themselves. This may be true for smaller projects. But big remodeling projects are best handled by those who are experienced with them, and know how to fix problems that may arise.

When trying to do-it-yourself, it is possible to remove or damage an important aspect of your home that is irreversible. This leads to unexpected costs in repairs and irreparable damage – not to mention stress!  

Treat your home with care.

Do not risk your home to amateurs and leave it to the experts instead. Architects are familiar with the building process and speak the language that construction workers use so everyone is on the same page. They can make sure your project runs smoothly and help others understand what you envision.

Here’s What You Need To Know BEFORE Hiring A Residential Architect

Residential architects can help you with your renovations in ways that you don’t realize.

If this is your first home renovation, there is much to learn and consider.  Having a residential architect on your side can make it easy, saving you time, stress, and money in the long run.

On average, the services of a residential architect represent approximately 10% of the total cost of a home renovation. That is a very small price to pay for peace of mind! Not to mention they will take the time to understand what you really want.   

If you choose to work with an architect, they will meet with you, consult on your plans, and help bring your vision to life. They put together the building plans that your builders rely on.  

Even better, their expertise can help you navigate the permit system. Anyone who has ever been through the permit process knows that they can use all the help they can get!

Give yourself more time to focus on what matters most: building your dream home.

If you do an internet search on people who have remodeled without professionals, you will find tons of horror stories. Families hire unlicensed contractors to remodel their homes and end up with half built projects or renovations that don’t match what they want.

A residential architect will guarantee that you get what you want because that is their job. Don’t stress yourself out unnecessarily by doing it by yourself.

Here’s all the information you need to find the right architect for you.

How To Remodel Right the First Time and Skip the Hassle and Headaches!

Remodeling your home is a lasting change that deserves a lot of consideration. Be sure to find the right people to assist you. If you don’t, you may end up unsatisfied and unhappy.

Save money and make the remodeling process stress-free.
Do it right the first time and hire an architect!

These experts make your renovations less stressful and more manageable. Remember, ensuring the happiness of their clients is their number one priority and they have the experience and expertise to bring your dream to life.

If you are considering a remodel or renovation, ask an architect all of your questions – and get answers from professionals with a proven track record. Don’t leave your dream home to chance. Find an experienced architect that believes having a home is more than a place to live, it’s a sanctuary.

They will treat your project as priority, ensuring that your vision meets building requirements and includes the features that you desire. They understand what is necessary for a project and will take you through the building process, relieving you of extra stress.

Bring your dreams to life by consulting with ACME Architects today!