Win a FREE Premium Content Package

March Madness!  We’re springing into the new season with an insane give-a-way.  As part of our spring special we’ll be giving away one of our Premium Content Packages absolutely free.  Our Premium content is designed specifically for SEOs and Marketers who need custom formatting to fit a specific website template, have a complex offer you’re…

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Can You Use Your Content As Sales Copy?

Will General Marketing Content Work As Sales Copy? A friend of mine runs a cafe that serves some of the best coffee in the city (I might be a little biased, but really, it’s dang good coffee). We were talking business a while ago, and she mentioned that her clientele is mostly made up of…

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Using SEO To Drive Relevant Traffic To Your Conversion Content and Sales Copy

A comprehensive step-by-step guide to everything you wanted to know about SEO as a business owner but were afraid to ask. At SCC, we focus on creating great content and sales copy that converts browsers into buyers. But we also understand the value of targeted traffic generation that brings you relevant visitors ready to buy.…

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Using SEO-Optimized Content To Fix Bad Reviews

Reviews Can Make Or Break Your Business There are a huge number of business owners out there who just don’t realize how much damage a bad review can do when you’re trying to acquire new customers. Up to 70% of consumers place just as much trust in an online review as they would in a…

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SEO Content By The Numbers – How Much Traffic Is Page 1 REALLY Getting?

How to Use Content to Get to Google Page 1 – Show Me The Numbers When prospects search for keywords related to your website like “best roofer Milwaukee” – showing up on the first page of Google’s results is critical since 90% of searchers never even make it to page 2. And page 3? You…

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5 Common Mistakes When Creating Content for SEO

Digital marketing and SEO can be intimidating since there are SO MANY ways to go about improving your search engine rankings. And not every marketing strategy is right for your specific business. It can be easy to get overwhelmed with the information overload that’s being thrown at you from every direction. What’s even more frustrating…

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How To Use Schema and Structured Data in Your Content

If you’ve spent any time at all learning about SEO or Optimized Content Marketing, you’ve probably heard of schema and structured data markup. Unless you’re a web developer or experienced in editing HTML – it’s likely you’re confused or intimidated by the whole thing.  Don’t worry – you’re not alone. If you think you’re confused as a…

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3 Quick Tips on How to Write CTA’s that Convert

Here’s a super short-n-sweet “quick wins” post for you today. We know how it feels – You’re selling a great product, your promotional material has fantastic content, the design is attractive and yet you can’t convert your website traffic into customers. Sound familiar?  The only logical explanation is that you’re lacking a compelling call to…

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How Do I Write Headlines That Convert?

If content is king – then headlines are the crown If you are going to rank your website, you need content – whether that content is blog posts, homepage content, product listings, or something else. Without content, there is nothing for your visitors to interact with, and nothing for search engines to crawl. The goal…

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What is SEO Copywriting?

SEO copywriting is the art of crafting conversion-driven content for the purpose of ranking the content on search engines without sacrificing quality. You can have the best quality content on your website, but without implementing SEO techniques such as on-site optimization, visitors will never discover your page. Of course, you don’t want to write ONLY…

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